“Here’s The Exact Formula I’ll Use To Help YOU Capture Your Marketplace And Become A Champion For Your Prospect … WITHOUT Relying On Hype, Exaggeration Or Downright Lying”

I Believe That If You Can’t Look Your Prospect In The Eyes With Your Sales Message, Then You Are Doing It Wrong.So Let Me Show You How I Systematically Build Winning Sales Letters That Are Persuasive Without Coming Down As Manipulative, Full Of Enthusiasm Without Hyping And Putting Your Best Foot Forward Without Lying!

From the desk of Razvan Rogoz
Dear entrepreneur,

When it comes to copywriting, the name of the game is conversion.

I can’t argue with that.

It all comes down to how many sales you make. If your copy is not selling, then it is useless, no matter how brilliant it may sound. This makes copywriting one of those fields in online marketing that is actually a meritocracy.

There’s no room for interpretation. It sells or it doesn’t.

At least, this is what I’ve thought. While the above is true and I’m not taking my words back, it’s not the full story. 

Conversion is the king but it needs to share the throne with something else.

Trust.

Let me explain.

You’ll rarely make any money on the front-end. Unless you’re selling something very expensive, the front-end is just a handshake. It is designed to bring prospects into your world.

You’ll break even or lose money on the front-end because it’s going to cost you more to generate leads than you are selling your product for. The front-end for you and for every else is like those very cheap Black Friday products.

People rush in the store to buy them and soon, they also leave with a $900 TV and a $1600 refrigerator.

You’ll make your money on the up-sell … or back-end … or by cross-selling him. You’ll become rich by focusing on your customer lifetime value, not on front-end conversion, right?

This is something most agree with. It’s hard to argue with this logic. Yet, even if most agree – most also act exactly counter of this principle by focusing on the conversion at all costs.

And I must tell you – I find this wrong, from a practical view.

"How Much Are You Willing To Lie To Get The Sale?"

I’m going to tell you something that’s going to make you chuckle … or cry, depending on how long you’ve been in this game.

In the past … long before us and computers and all forms of technology, there were slick scammers going from town to town. Such a scammer would come in a big black carriage, drawn by some beautiful horses and dressed with the best clothes money could buy.

Then he would go to the city center, sit on a platform and sell his “miracle cure” for anything from boldness to impotency to broken bones.

People would pay huge amounts of money to drink worthless potions … and honestly, piss some very expensive urine down the drain (or behind their houses, as the custom was then).

By the time they became aware that the little black bottle they’ve paid their entire savings for is not going to make their hair grow, their male part come alive or their broken hands heal, the scammers would be far, far away, in another village or city or even country … doing it all over again.

Why am I’m telling you this?

Most online marketers are just like this. They’re willing to lie, cheat, manipulate, steal just so you buy their stuff. They’re willing to say anything so you click the order button.

They rent houses on AirBnB and pose as their own … rent luxury cars like Lamborghini and Ferrari and say that you’ll soon drive one too … and take photos working from the beach in some exotic locations that’s probably just their local beach.

And this worked. For a long time, it was effective.

There’s only one problem though.

  • Facebook.
  • Twitter.
  • LinkedIn.
  • Instagram.
  • Forums.
  • Google.

Word gets around. 

  • Reviews are posted.
  • People share their thoughts.
  • People bitch and complain and most of the time, it’s done in good justice.

Promise them something and fail to deliver and they’ll make it such a big deal like you’ve insulted their honor and challenged them to a duel.

Mislead them in your copy and then deliver a sub par product and they’ll feel like you’ve entered their house, in the middle of the night, with a ski mask on your face and stole their valuables.

Conversion is important but what happens after conversion is important too. 

This is because the worst case scenario is that they’ll bitch like there’s no tomorrow about how you’ve promised something and you’ve delivered something else.

And let’s say that you can live with that … with their criticism.

But then you have the “best case scenario”. They’ll never buy anything from you again. All that money you could earn on the front-end, back-end, in your fancy upsell, in your membership site, all that moolah is gone – forever.

"Why Honesty Ultimately Leads To Far Greater Profits ..."

Look …

  • You can lie to your prospect.
  • You can tell him things that are downright false.
  • You can hype the hell out of your product.

And I wouldn’t blame you. I’ve done the same thing.

But I’ll tell you what happens. A prospect that you’ve over-promised benefits to him … and under-delivered will remember you. He’s going to feel cheated. He’s going to make it personal.

Most people won’t pick up the pitchforks and try to hunt you down, like they did in the Frankenstein movie … but they’ll never buy from you again. 

And that’s where the tragedy lies. Most copywriters take the snake-oil approach to selling. They are willing to say and do anything, promote a product that doesn’t exist, just to get the sales.

That’s perfectly fine in a way. Who am I to judge? But the money isn’t simply there in this approach. 

Tell me, have you’ve ever had your friends set you up on a blind date?

I had mine. They hyped and they pitched me the idea so much. They’ve made her look like a combination between the looks of Eva Green … the sexiness of a Victoria’s Secret model … the brains of a MIT graduate in bio-engineering … and the attitude of Katniss from the Hunger Games.

When I’ve got there … I’ve discovered a woman that was plainly looking, obnoxious, offensive, loud and which started yelling at the waiter for bringing her the wrong order.

I took the waiter aside, put a $20 in his palm, said sorry and took her home.

That’s how it feels sometimes with how most copywriters write their copy. It’s like my blind date from hell. I expected bliss and a charming evening, I ended up stressed out of my mind.

These copywriters don’t know how to build effective logical and emotional arguments … don’t know how to fully sell benefits … don’t know how to become the advocate of their prospect … don’t know how to build a slippery slope that makes the reader feel like he’s going down a mountain on skis from the start to finish … and instead rely on lies, hype and real loud shouting.

"I Can Help You With Copy That Seduces, Not Lies Or Coerces To Action"

Sorry … I forgot to introduce myself.

My name is Razvan Rogoz and I’m an experienced web copywriter who wants to help you maximize your customer lifetime value.

I believe in well written copy. I believe in seduction.

I believe in charm.

I don’t believe in lying to people and over-promising. You know why. It’s a way to burn your bridges and chances are that you’ll need those bridges soon again. It’s like killing the golden goose. You may get a few extra “golden eggs” by lying and deceiving your market … but you’ll end up with no “eggs” later.

Let’s take a different approach.

I’d like to introduce you now to my 12 step approach to writing brilliant sales letters. This is what I do when I really want to hit a home run. It’s slow, it is methodical and it covers all the basis.

If this copywriting approach was similar to how cars are built, most copywriters build low cost sedans. I build limousines as you’ll see in a second.

Right after we’ve agreed on a project … and we’re ready to start with a bang, I’m going to start with RESEARCH and I’m going to stay here for a while.

Research is important. You can’t even realize how much of a difference it makes. It is not the secret sauce in your favorite burger, it’s the meat, the bun, the tomatoes, the sauce and the fries – all combined. Research is what makes a copy great.

As a researcher, I’ll have three key goals.

The first one is to understand your prospect. I’m not talking here about superficially understand him and write a customer avatar that won’t help anyone. This doesn’t work.

Instead, I’m talking about getting to know intimately whom I’m writing too, as if he was a good friend in need and I need to find a solution for his problems. I’m talking about reading what he’s reading, doing what he’s doing, looking at his life and his problem through his own eyes.

Honestly, I take research so seriously that this is the closest thing I can do without starting to feel like a stalker to my imaginary prospect.

My goal is to get it, actually get it. To understand his pain, his desires, his frustrations. Ideally – I’m doing this by meeting real world prospects but if I can’t do this – I’ll go through a very comprehensive research methodology.

After I’m done with your prospect … I’ll move to your product and to your marketplace. You may not quite understand why product comes second and prospect comes first.

This is because all marketing is seduction and seduction has everything to do with what the other person wants as opposed to what you’re offering. This is what makes the difference between good and bad copy. The bad copy talks about what you want. The good copy talks about what the person that pays you want – you see?

I know this sounds a bit boring to you. After all, this is my job. I’m the copywriter. Why do I bore you with details like research? If you wanted to know all of this, you’d have just done it yourself.

Fair point – but you, as an enlightened marketer, I don’t expect to simply take my word. I don’t expect you to take everything I say at face value and to simply wire me some money, hoping that I do a good job. No sir.

When you’re buying a $110.000 Porsche, you want to know everything about you’re paying. You want to know how the titanium brake calipers are more efficient than traditional ones. After all, you’re paying $10.000 for them. You want to know where the money goes.

Plus, I have a confession to make. I work with clients who are interested in achieving amazing results. If you’d be just interested in making some quick money, no matter how, no matter what, then you’d have left this page already.

If you’re still here – you’re here because you want to deal with someone that does things different – and does them well. Right?

"Here's My Process For Writing Copy"

Good copy is not something you just write.

You don’t sit in front of your computer, put your fingers on the keyboard and type away.

No.

This is a myth perpetuated by lousy copywriters who justify their lack of effort by saying they’re not inspired enough.

If I wait until inspiration hits … then I’ll write twice a month, four about five hours in total. Fortunately, I don’t rely on it. I rely on my system.

So stay with me while I’ll quickly and briefly walk you through each step I’m taking to writing a winning sales letter for you, okay?

Step 1: Offer copy. 

I’ll become very clear on what you’re selling. Your offer is your product, bonuses, price, delivery, guarantee and terms. Once I know exactly what the prospect gets for saying YES, I’m going to write the part of the copy that deals with what you’re offering.

Step 2: Benefit copy.

Your prospect doesn’t buy for what your product is. It buys only for what it does. So I take each feature you have and I build several layers upon of it.

  • The first one is why this feature exists.
  • The second one is the practical benefit.
  • The third one is the dimensionalized benefit – how it will affect his life.
  • The fourth one is the emotional one – how it will make him feel.

This will end as your benefit copy, the heavy lifting part of your sales argument.

Step 3: Proof

By this point I’ve made a lot of claims. Now I must also prove them for you. For this, I’m going to employ up to 16 proof strategies. Among them are testimonials, reason why copywriting, mechanism of action (like what I’m doing here), indirect endorsements and many others, depending on your product and your niche.

It is true that your benefits are what’s going to make the sale, but it is proof that keeps those benefits in place. A benefit without proof is like a house of bricks without the cement to keep it in place. It’s going to crumble.

Step 4: Big Selling Idea

This is where it gets tricky … but also very interesting.

Your copy must have a central idea. This can be an interesting story, a transformation, some news events, something that acts as the central plot line. Imagine a movie and how it is built around something. This is the idea that makes the readership sale, that gets the prospect curious, intrigued about what you have to offer.

Here I’m brainstorming your idea. I’ll think of many different hooks and then I’ll keep a few that makes sense. Finally, I’ll refine it in two – three sentences and ask a few people to see if it intrigues them.

Step 5: Theme

Your theme is how you structure your copy. It is the underlying structure that I use to express your big selling idea. There are only a few themes so picking one is not hard, but picking the wrong one can definitely derail your sales efforts.

My favorite themes are rags to riches – when you use a story of transformation and triumph and the topical theme – where I use a news event to connect your product to something he’s already in his mind.

Step 6: Headline

You know what really sucks in copywriting?

The headline is the most important part of your copy. If you aren’t pulled in to read the copy, nothing else matters. The headline is the “hello” that makes the conversation possible. Yes, the headline alone can’t do anything but without the headline, you’re dead in the water.

Yet, most copywriters treat the headline as an after-thought. After writing the promo, they slap the first headline they can come up with and go to lunch. That’s a huge mistake! From all the steps I’m taking, the headline is the most important. The headline is the gatekeeper, the door, the first date and if the headline can’t make the readership sale, then my benefits, my proof, my body copy, everything in the copy is useless!

So needless to say, I take a lot of time crafting the ideal headlines. Yes. Headlines. I come with several headline / deck variations so you can test, different appeals, different angles. I tend to spend 20 – 30% of the entire time I allocate to your promo on headlines alone.

This is the kind of commitment that makes sales without cheating your prospect.

Step 7: Lead Copy

When it comes to the first part of your copy, the logic is simple. Your headline’s job is to get him to read the deck. The deck job’s is to get him to read the lead copy. The lead copy’s purpose is to read the rest.

So for all intents and purposes, as you may have realized, the headline, deck and lead copy serve exactly the same role.

Fortunately, for both of us, finding a good lead is far easier than coming with a good headline. It simply comes down to building momentum using a proven lead approach. This is what I’m doing for you here.

Step 8: Logical ABC Argument

There should be a reserved spot in copywriter’s hell for every person that writes in a manner that leads nowhere.

You know what I’m talking about?

These people are just throwing a random number of points around. They hope to confuse or bore the prospect into buying. Some of the points are good but it feels like they’re making two steps ahead and three steps back. It’s like drunk driving – it feels like the copy will never reach its destination.

I hate it and I’m sure you hate it too. It just makes the copy feel indecisive and without any given goal. It’s like a shy guy at a date with a beautiful woman. She’s interested in her but he’s so insecure that she doesn’t even know what he wants.

That’s what a lack of a strong A – B – C argument makes your copy – insecure.

I don’t like an insecure copy. It’s bad for sales.

So I create a bullet proof logical argument for the rest of the copy. I outline exactly each point I must make. I outline everything after the lead, up to the final close. When I do this, I can do something great for you. I can write confidently, heading somewhere, with intent, without ever being confused of “what’s next”.

Makes sense?

Step 9: Body Copy

Do you remember how I’ve picked a hook, a theme and I’ve even built a logical argument for you?

Now it is time to put everything to the use.

Here I’m writing most of your copy. I’m using the logical argument as a basis for it. Here I’m writing your story or your argument that will lead to your product and your benefits.

If your copy was a burger, this was the double beef meat in the middle, delicious, mouth watering and asking for a bite. Yes, it is the bum that’s going to get your attention, it is the sauce that’s going to make it special but trust me, at the end, it’s all about that tasty beef meat.

Step 10: Guarantee

“If you’re not satisfied … I’ll give your money back”.

Bla, bla, bla.

This doesn’t convinces anyone. If anything, this type of guarantee is so generic that your prospects learned to ignore it.

Your guarantee is more than a generic line about his money back. It’s a handshake. It’s a way to say “trust me, this is going to work out for you”.

The guarantee is like going to a dangerous part of the town and having a friend keeping you safe. It’s having someone saying “Don’t worry dude, if something happens, we’re out of here and back to safety right away, I promise you”.

When I design a guarantee, I design it as a real relief for your prospect, not as an afterthought.

Step 11: Close

Always be closing, right?

This is where most copywriters stumble.

You’ve uncovered their needs … You’ve build a strong emotional and logical argument … You have tons of proof … You have a good hook … a brilliant guarantee and a generous offer.

At this point, he should just buy right?

No. If you’re not asking for the sale, he’s never going to buy it.

Everything is leading up to this point. Fortunately, since I’ve done most of my homework and I’ve persuaded him in every paragraph of my copy so the close will come as natural.

It’s similar to dating.

  • If you’ve made her laugh …
  • If you’ve made her intrigued …
  • If you’ve made her want you …

Then the kiss at the end of the night is a given.

So it is with copy. Do all the things right and then ask for the sale. Repeat the main benefits, repeat your guarantee, tell him exactly what he must do. Paint two pictures – what’s going to happen if he buys – what happens if he doesn’t buy.

There’s a certain science to closing, one I’m applying for you.

"This Is The Final Phase Of My Writing Process"

At this point, I’ve invested more time and effort into your sales letter than most copywriters will ever do. As I’ve said – if copywriting is similar to building a car, I’d rather have you receive a limousine, manually made with care and passion than a generic sedan.

Yet, I’m not done. There’s actually more.

This is because at this moment, I’ll have 10.000 – 15.000 words of copy. A lot of it is redundant. A lot of it needs to be edited.

What matters though is that the framework for your winning promotion is there. The right hook, the right lead, the right benefits are all written. 

So now I read your copy, several times and then I start a new document. In this document, I write the final version. I take everything I’ve learned – the argument, the theme, everything that makes the sale and I create a consumer ready version.

This will be your final draft. This is what your customer is most likely to see.

Only now I’m revealing my work to you. 

You, as a customer, may think that I’ve just sat down in front of my computer and wrote a promotion. The truth is that behind a winning promo, the kind that actually works, lies hours and tens of hours of methodical work. Good copy is not conjured through magic. Good copy is like building a sky-scraper, one story at a time.

This is what makes the difference.

From the outside, you may not be able to make the difference between a amateur copy and one that is systematically build to help you win. Yet, when you use it, it makes all the difference in the world.

"I've Never Stopped Being Amazed By The Guy's Work - What He's Delivering To Me" -- Rob Paris, Six Figure Internet Marketer With MOBE

"His Copy Tops Into The Emotions Of The Customers" -- JM, Internet Marketer

"Razvan Is The Bomb At What He Does!" -- Zaden, WSO Marketer (We've Also Launched A Product Together On Google Maps Listings)

"If You Go Do The Actual Work That Razvan Recommends That You Do, The Investment Will Pay For Itself Many Times Over" -- Ben Lim, Copywriting Rookie And Student Of My Now Closed Copywriting Coaching Course (That I've "Tortured" For A Few Months)

"He Increased My Opt-In Rate From 25% To 50% Literally Overnight ..." - Lee D, My First Copywriting Client Ever (And I Assume That This Claim Was Exaggerated A Bit)

"... And The Results Were Really Great" - Jeffrey W, Internet Marketer, Probably My Second Client Ever (It's Important For You To Know From Where I Come Too, Not Just What I Can Do Now)

"Not Enough?Here Are A Few Emails I've Received From My Clients ..."

"Here Are A Few More Testimonials From Previous Customers"

When I came to Razvan I was struggling with trusting my writing skills. He helped me to understand where my thinking was too limited. Through simple dialoguing, and sometimes bantering, we took my copywriting skills to a whole new level as a team. I love his honesty and integrity around helping others. His willingness to be truthful, while sometimes painful to hear, was exactly what I needed. Razvan is a superior copywriter and I highly recommend him and will continue to use him in the future.

— Ed Ferrigan, Top Relationship Coach & Internet Marketer (https://edferrigan.com/)

“Provider very good with followup and getting the work done! ej”

—ejaztahir (Elance.com)
“I am really satisfied and happy that i found this provider. Very friendly and gets the work done and overdelivers. Great service.”

—harvir78 (Elance.com)

“I am very happy with the result. Razvan is an excellent provider and I highly recommend him. The quality of the work was better than expected and I look forward to working with him again.”

—Tomasz01 (Elance.com)

“Razvan Rogoz, is a very competant sales copywriter. He even went ahead and helped me revise an aspect which was not in the job description. Which I am glad for. ”

—IbnSaeed (Elance.com)

“Razvan was exceptionally professional in his content and in every aspect of this job. Not only was I happy with his work I will be using him again on a future project. Regarding the responsive issue there was a slight mis understanding regarding updates which was resolved very easily. Thanks Razvan I look forward to some serious conversions….”

—adrianmking (Elance.com)

“Dear Razvan, Just a quick note to say thank you for producing quality, professional website content. Thus far, we have been extremely impressed by the effort, discipline and skills applied to this project. The website / marketing content that you have developed for us will be instrumental in deploying the marketing strategy effortlessly. We are appreciative of your input and continued support as we champion the course of delivering the project successfully. ”

—Anthkinsr (Elance.com)

“It was great working with Razvan, deliverables on time and budget. I will certainly work with him again.”

—anjudealwis (Elance.com)
“Razvan is a good in writing sales emails if someone want to sell their products online.I own a few websites and Razvan is the guy if someone want to get a sale.”

— Harprit M.

What I really liked about Razvan’s critique of my copywriting was the comprehensiveness of his analysis. Where other copywriters gave a generic thumbs up/thumbs down, Razvan actually went through the while thing and showed me where the copy was weak. Then he showed me how to make it much more powerful by clarifying, getting more specific, making the message more conversational in tone, etc. Easily one the the most knowledgable and helpful copywriters I’ve dealt with.

— Sean Greenstein – L.A. – Weight Loss Niche Entrepreneur

Razvan is a very good copywriter who did way more research than I thought he would on this project. He over delivered on everything he promised and made this a very easy and satisfying experience. I have hired other copywriters and they haven’t done anything what Razvan has completed for me. I will definitely hire him again.”

— SgtFro (Elance.com)

“Absolute stunning results! Razvan over delivers! He is a great copywriter. we agreed on that 20 good written mails are better than 40 that are just “mediocre”, so we did that, changed from 40 mails as the post says, to 20, I will absolutely hire this man again. Thanks”

— RobRaw

“Quality Quality Quality – I loved the work. Exceeded my expectations on every level. Thanks and we will work together again”

— shanhambone

“Razvan is real copywriting guru. Alhough copywriting is very demanding field when it comes to accurate job description and task targets, after initial round of negotiations we have managed to understand each other. He has provided us with very professional brief, which eliminated most pre-project questions. Additionally, Razvan was very flexible, when we have asked to alter the style although it was not originally set as requirement. Thumbs up!”

— A_Devt

“Razvan is a very talented man. Most freelancers are adept in one facet of sales and/or marketing, and that is the one skill they can bring to your project, when in fact you are looking for a complete package. Razvan has an array of skills and knowledge that are a valuable asset to any project. Using Razvan has not only saved me money, but because of his meticulous analysis, it guaranteed its success before even starting. I would say if Razvan decides to bid for your project, it would be a foolish mistake to select anyone else. ”

— Jasky S.

“Great relationship and professional work. Delivery was at the right time and on budget.”

— Zourkas Lavrentiadis

“Great contractor, I learnt a lot about Copy in the process on this job which was a huge bonus. Would highly recommend. ”

— digiorgioyates

“Great Contractor, definitely recommended, It is always a pleasure work with Razvan, our company it will be working some other projects with him, there you have our response. Thanks for everything Razvan.”

— Innovative_apps_Corp

“Razvanrogoz is an excellent writer. Fast, responsive and professional. We will hire him again. ”

— design_doctors

“Excellent work and communication. Will use again.”
— SanDiegobiznes

“Fantastic work and customer service. Individual was a delight to work with.”

— Coropo

“The marketing plan was of top quality and has had an effect instantly. Highly recommended. ”

— CWrighto

“Razvan has been a pleasanter coworker during every one of the projects worked so far, always open to listen and with fresh and new ideas to came with, definitely 100% recommended. With no doubt we will have more projects for him on the future. Freddy Gonzalez ”

— Innovative_apps_Corp

“Razvan improved my conversion rate by 59% in just a few days. I highly recommend him for your copyrighting needs!”

– Stefan B

"Get Your Free Marketing Analysis!"

In the past when someone asked me “how much?”, as a first question, I would get upset.
I would say something like …
“Look, if all you care is about the price and not how I’m doing this or how this can impact your business, then forget it, we’re not a good match”.
I felt like the person in front of me insulted me directly just because he asked how much I would charge.
Eventually, I’ve learned that being price sensitive is normal. You want to get a good deal. You want to know that you’re getting good value for money. 
There are some people who buy products and services without even looking at the price tag, but they’ve usually arrived at their destination, in their lives. There’s a difference between being an nine figure entrepreneur who doesn’t care how much it costs … and a future nine figure entrepreneur who needs to invest every penny carefully.
So how much does it cost?
I can’t give you a direct answer. I’m not doing this because I want to hide something from you but because every project is different. You may need only a sales letter or you may need a home page for your site. You may need an email marketing funnel or a script for a VSL. 
You may work in an industry that I know very well or you may be in one that requires an additional twenty hours of research from my side. There are so many variables that it’s technically impossible for me to tell you how much it costs.
But we can find out together and I promise you that you won’t have to pay a penny until you know exactly how much it costs and what you’re exactly getting.
So here’s what I suggest.
For the first step, I’d like to give you a gift, one that is very relevant to you and your business.
I’d like to have you complete a questionnaire. It is a standard project questionnaire and it contains questions about your product and your marketplace. It’s nothing fancy, it takes less than 15 minutes to complete.
This is all you have to do.
Once you do this, I’ll analyze your answers, visit your existing URL (if you have one) and I’ll do my research. In the moment all of this is done, I’ll provide you with a free marketing analysis for your project.
  • This is NOT a template that I send to every customer.
  • This is NOT a sales pitch in disguise.
  • This is NOT made out of generalities.
No. This is an analysis that would cost you at least $100 if purchased separately. It contains how to and insights on how to succeed in your marketplace. If you have an existing control, it contains a critique of your existing copy and suggestions on how to improve it.
This is the real deal.
But why do I want to give this to you? Why would I put in the effort without even knowing that you’ll buy?
I’ll tell you. Every major customer, every mentor, every person that changed my life professionally came as a consequence of me providing such an analysis.
I’ve decided that when everyone is selfish and would not even look at your project before you pay them, I will do the opposite. I’ll provide as much value as I can in the start, without asking you for a penny in exchange. I believe that expertise is the best strategy when it comes to selling copywriting services and I’m acting accordingly.
Could you get my analysis and not buy? Of course.
On the other hand, if what I provide you makes sense, if we’re on the same page, you’ll be far more confident in working with me or at least, being interested in keeping in touch with me.
I’m offering value because it works even if I’m willing to take the full risk here.
So this is step #1.What is step #2?
Once this analysis is done … if you feel like what I have to offer is very valuable … if you feel that my approach and know how is compatible with the way you do business … and if you feel that I may be a valuable asset to you, then we’ll have a talk.
We can do a Skype call … or a Skype instant messaging exchange … or we can even talk by email. It’s your call.
However …
… I want to make it clear once again that I don’t intend on asking you for anything … not for your time … not for your money … not for your energy until you’ve received the analysis and you’ve discovered by your own what I can do for you.
I give first and only if it makes sense, I take later.
So to review …
You risk nothing. You just complete a questionnaire so I can understand more about your business. I’ll do all the work. I’ll do the review, I’ll create the analysis either in writing or on video.
You’ll review the analysis and you’ll know in a way that relates directly to your project if I’m the person I’m saying I am … or if I’m not. Then if you decide that I’m the right person, we’ll start chatting more about your project (not a single person ever declined starting a conversation after reading my analysis).

"What To Expect If We're Working Together ..."

If you decide that you want to work with me, after the analysis, I want you to have the best experience you’ve ever had with a copywriter. Period. This is how I want you to judge your experience with me – not average, not good enough, not good but amazing.

This is why when you work with me, I’m pledging seven things:

#1 – I promise to you that I’m going to deliver your copy on time. In average, you will receive your first draft in seven days.

#2 – I promise you that I’m keeping you in the loop. I’m going to send you constant updates so you know where the project is heading.

#3 – I promise you that I’m going to employ every tool I’m capable of to create a winning sales letter for you.

#4 – I promise you to actively look for and explain to you opportunities that will lead to improving your customer lifetime value.

#5 – I promise you that I’m going to balance your perspective with mine, so we have as little friction as possible and that we collaborate to have a successful project.

#6 – I promise you that when we encounter a road block, instead of fretting on our mistakes, we will find a way to get over it and achieve our desired successful outcome.

#7 – I promise you that when the copy needs tweaking, I will gladly work with you until we’re both satisfied.

Knowing this, you can confidently go ahead and work with me. While I don’t provide money back guarantees, I promise to make your experience as satisfying and as successful as possible.

"Let's Make This The First Step Of Something Great!"

When it comes to dealing with my marketplace, like you, I believe in the golden rule …

“Do onto others as others would do onto you”.

I don’t believe in hiding myself behind a door and making you jump through hoops just to get to talk with me. I don’t believe that if I tell you how busy I am and how little time I have for you I’m going to achieve anything.

It may be true that I’m 90% of the time booked and busy but I hate it when others do a big deal out of this to me. I want to treat you just like I want other professionals to treat me in return.

This is why I’m first giving and only then I’m willing to talk with you about taking. I want to first prove my expertise and only afterwards I want to see if it makes a good idea for us to work together.

So take advantage of this. Get your free analysis. If you are blown away by my expertise and my ability to help you, based on what you’re going to find there, then we’ll talk about how we can work together.

If not, you’ve lost nothing at all. You haven’t invested hours into negotiating with me … you haven’t spent any money … you haven’t invested yourself at all in this.

Here are the steps involved in us working together.

Step 1: Complete the questionnaire.

Step 2: I’ll review it and provide you with a custom marketing analysis. 

Step 3: If it makes sense to you, based on my answers, let’s start a conversation.

Step 4: We’ll negotiate a budget and timeframe. 

Step 5: We’ll reach a conclusion and start our project.

Everything is transparent and at any point you can say no and get out. You are in control of when the light is green and when is red. I am a firm believer that I can achieve anything I desire in this life by helping other people get what they want and this process reflects my mindset accurately.

Best regards,
Razvan Rogoz