Most people do not take decisions that make sense. It is said that 95% of any group will take decisions because it sounds nice, it feels right or the outcome that may come out of that decision looks good. All are emotional estimations. On a more technical level, it is about the tone of voice your self-talk (inner voice) is using when thinking about this / the feelings it triggers in your body based on your map of beliefs or the pictures you imagine in your mind.
The other 5% are said to be overly analytical type that take data driven decisions, similar to how an accountant would balance a budget.