Features & Benefits

From the desk of Razvan Rogoz
Dear friend,

There is a slight confusion between features and benefits. These two concepts are the building block of sales copy and persuasion in general.

A feature is the physical aspect. The benefit is what it does.

Feature: Word processor
Benefit: It allows you to write your thesis

Feature: Wordpres
Benefit: It allows you to have beautiful sites without any HTML knowledge.

Feature: Glass
Benefit: It allows you to drink water from it.

Both features and benefits are required when you are trying to sell. The feature is the “thing that makes it happen” while the benefit is “what happens as a consequence”.

Best regards,
Razvan Rogoz