From the desk of Razvan Rogoz
There is a concept known in IM (Internet Marketing) as information overload. This is when you study so much that you do not know what works anymore or you are simply caught in a paralysis of analysis.
The solution to this problem is simple. In IM and in life (as in reality) there is the concept of subjective truth and objective truth.
Subjective truth is what you consider to work based on what you know, a combination of your knowledge and emotions.
Objective truth is what it is proven to work as a consequence of putting it to practice. Therefore, if you were to cold call, a subjective truth would be that nine out of ten people will reject you. An objective truth would prove otherwise as in they may not buy from you, but you will still not face the brutal reality of everyone rejecting you.
As a marketer, entrepreneur or any other person working in this field, you must realize this simple paradigm change. There is a difference between the 1 + 1 in your brain and 1 + 1 in reality. What is in your brain is determined by past experiences, the confirmation bias and by the simple fact that you are human.
What happens in reality is the law of cause and effect. Therefore, both in IM and life stop assuming and test to see what happens. There are statistical exceptions, however, for all purposes, testing a concept in reality will prove a result with an accuracy of about 80%.