From the desk of Razvan Rogoz
The answer is no.
Many posts online say that the copywriting is dead. You can find this on forums, blogs and even in books.
Copywriting is not dead. It is transforming. Yes, sales page formats may tend to change, to adapt to this new economy. Old long sales letters are not as effective as they were years ago because people tend to have a shorter attention span.
However, for all intents and purposes, they still work. When you are selling, you still need to counter objections, give reason why, build momentum, create desire through the benefits of your product and so on.
It does not really matter if it’s in a VSL or a 300 word copy or a 3000 word copy. It’s the same principle. Why? Because while the Internet may have changed a lot of things, we haven’t. The only major change is that we are fractionating information, that we are focusing more on small bits than on the big picture.
This is due to services like Twitter or YouTube. However, we still need to be persuaded and seduced into buying something. Forget consultative selling. Forget selling without selling.
Sales in essence are the same as they were three decades ago. So if you are wondering if you should use a sales copy, the answer is yes. It works and it will still work for a few years from now on.