How I’ve Stopped Worrying About Results And Started Loving Copywriting


In the past, as a direct response copywriter I used to worry almost every day.

  • What if my client does not like my work?
  • What if it bombs?
  • What if I’ve missed some errors there?
  • What if I could have done a better job?
  • What if I don’t get paid?

For this reason, I have grey hair. I’m 27.

For all intents and purposes, my intentions were good. I expected a lot from me. I have an A type personality and I’m not patient with other people’s mistake … especially mine.

However, eventually I’ve discovered that worrying about the results that your work produces is the most useless and soul destroying activity you can engage in. Why?

Think about it for a second. I post this. Can I force you to read it? To like it? To comment on it? No. I don’t control this. This is not Orwell’s 1984. I don’t have a mind controlling device. All I can do is do my best. Is to write, post and see what happens. Click Here To Read More!

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Why It Pays To Be A Bad Boy When Selling Through Copywriting …


Imagine that you’re buying a weight loss product. Which one of these two benefits make more sense to you?

“You’ll receive a holistic solution that will balance your body so your body will automatically burn more calories”.

OR …

“I’m going to teach you a five minute technique that allows you lose weight even when you sleep, by burning calories 24 hours a day, seven days a week”.

The first example is what most copywriters would use. It sounds fancy, it makes the product owner say “yes, yes, that’s true, I like how this makes my product appear” and … it is completely useless. Click Here To Read More!

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Here’s What It Really Takes To Succeed As A Copywriter …


I have a feeling that most glamorize the life of a copywriter or a marketing consultant. After all, how hard is it to sit at home, with a computer in front of you and write? You can do this in your underwear, you can take a break whenever you want, you can even sit with a can of beer in front of you and sip between writing headlines.

Well … it’s not really like that.

It takes a lot more effort, focus and generally, drive than you’d need in a position of employment. This is because while a boss will pay you no matter what, as a copywriter you eat what you hunt. Yes, you generally do a lot better and you have a lot more freedom in your lifestyle, but you are also required a lot more. Click Here To Read More!

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Your Prospect Wants To Run AWAY From You!


Selling and life have a big thing in common.

When it comes to goals be it a slim and sexy body … or a bank account that makes them grim every time they look their statements … or a happy loved filled marriage combined with the sex life of “Fifty Shades of Grey … most people think that these goals will come easily to them, that the entire universe conspires to make them fit, rich and sexy.

After all, it is an easy enough belief to fall into – it appeals to our desire of instant gratification and after all, why work for something when at least theoretically, if we desire it long and hard enough, it will come to us? Click Here To Read More!

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Why Hiring A Copywriter Is More Challenging Than You Think


I’m going on a bit of a rant today.

You see, most copywriters do suck … and suck hard. Investing in most copywriters is just draining money down the toilet. You have better chances making sales by copying a letter of your competitor and changing a few details than 80% of all people out there.

The sad part is that some of them charge $100 for a sales letter … while others charge $1000 and even $2500. Since it’s hard to make the difference between what works and what doesn’t if you’re not an experienced buyer, way too many people fall into the trap of hiring someone they like and get zero ROI on their investment. Click Here To Read More!

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What Are Advertorials And Why Should You Start Using Them.


Advertorials deserve a special place in copywriting’s heaven. In the past, they were amongst the most effective forms of advertising. This is because an advertorial is an ad disguised as something offering valuable information. Instead of screaming “I’m an ad, I want to sell you something”, it educates and persuades you at the same time.

While some may argue with this, advertorials spanned an entire new school of marketing. The best known is the catalog copy. This would be a small magazine containing both articles and ads. You can find them on every plane or receive them in your mail from direct mail companies. Click Here To Read More!

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Why Copywriting Is Like Judo, Not Like Kung-Fu


I feel the need to confess (to) something.

I’ve read many copywriting books. I estimate about 60 – 70 so far. I do this because I love to learn. I know that some of the best copywriters in the world don’t read that much but this is my fix. Some people take drugs, others sleep with random strangers in Vegas while I read self-improvement and business books.

Yet, while I’ve educated myself considerably on the topic, I’ve failed many times. When I’ve failed, I’ve blamed the marketplace, I’ve blamed the product or I’ve blamed the other person. And if you were in my place and if you had dealt with some of the products that I’ve tried to sell, you’d agree with this. Click Here To Read More!

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People Are Irrational In Their Buying Decision … And The Only Thing You Can Do About It Is To Embrace It.

From the desk of Razvan Rogoz,

Most people do not take decisions that make sense.

It is said that 95% of any group will take decisions because it sounds nice, it feels right or the outcome that may come out of that decision looks good. All are emotional estimations.

On a more technical level, it is about the tone of voice your self-talk (inner voice) is using when thinking about this / the feelings it triggers in your body based on your map of beliefs or the pictures you imagine in your mind.

The other 5% are said to be overly analytical type that take data driven decisions, similar to how an accountant would balance a budget. Click Here To Read More!

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Two Effective Ways To Become A Better Copywriter

From the desk of Razvan Rogoz,

There are basically two ways of learning something.

The first one is to take a big picture approach.

When you read ten books on the topic, you are doing this. You end up reading about the same problem from different perspectives and you make your own connections in your mind. It’s similar to working on the job. You notice the “map” of how something is done.

This is my favorite method. I read a lot but I don’t take notes. Each book teaches me something new and this generally connects with what I’ve learned before. I treat learning as a garden in which I’m throwing seeds after seeds. It’s not the most effective method but it is the most time efficient one – as I can study anywhere in almost any circumstances. I guess you can call this learning by osmosis. Click Here To Read More!

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Why You Shouldn’t Fantasize When It Comes To Your Marketplace

From the desk of Razvan Rogoz,

There’s a joke in the start-up world. It goes like this …

“If only the market would have read our business plan and followed it to the letter. Then everything would have worked out perfectly.”

This is the engineer type of thinking. If everything made sense in the schematic, then the engine must work. If it doesn’t work, then it is the fault of the engine, as we’ve followed the schematic.

Yes, it’s a quite moronic way of looking at life but it’s something we do all the time. We make a plan or we have some image of how something is supposed to happen and then when it doesn’t happen, we dismiss the only thing that can’t be dismissed – market data instead of our initial assumptions. Click Here To Read More!

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