Why I’m Not Posting Anymore


You may wonder why I’m not posting anymore.

It is simply because I want to focus on a few key activities and blogging does not have a high ROI to be amongst them. Blogging by itself promoted me and helped me a lot. However, truth be told, there are far more effective ways of accomplishing my marketing goals than to write and post online. It’s easier to write a one piece of content and send 10000 people to it than it is to write 10.000 pieces and hope people will come to you.

I’ll leave this website online but you’re likely to see my books on Amazon a lot more than see any more blog posts from me. Click Here To Read More!

• • •

You Don’t Need To Be An Amazing Writer…


Good copywriters are not amazing writers. Nor should they be. This is because copywriting is not creative writing. It is not literature. You’re not writing for the sake of writing itself.

Writing is just a medium of expression. This means you use it to accomplish a goal, which is to sell or to get him to take some kind of action.

And you know what’s the irony here? Click Here To Read More!

• • •

Why You Should Read From A Marketing Book Every Day …


I believe you should read every day. I believe in the long term, this is the best investment you can do.

And if you want to become an amazing copywriter and marketer, read from a book on copywriting on marketing daily.

This goes against common wisdom.

Common wisdom says “no, reading is mental masturbation, real entrepreneurs do”. And yes, this is true. Real entrepreneurs focus on execution and speed of implementation matters most. Click Here To Read More!

• • •

Want To Write Better Copy? Become A Better Communicator!


I strongly believe if you want to become a better copywriter, you need not become a better writer.

You need to become a better communicator.

This is a different skill because writing is mostly a function of rhetorics. You learn how to express your ideas in a better manner. Communication, on the other side, has everything to do with empathy and seeing the world through the eyes of another person than with impressing them with your ideas. Click Here To Read More!

• • •

Why Your Customer Needs Should Come First!

I’d like to talk with you about customers.

This is something I preach but I don’t do. It’s one of my biggest challenges.

If you’re like me and most people, you see customers and other people as tools. As numbers, metrics. You seem them as entitled brats impossible to deal with, irrational, want only free stuff, don’t want to pay for shit and are the obstacle between you and your money. Click Here To Read More!

• • •

Don’t Even Dare Write Your Copy Before Refining Your Magnetic Message!


So let’s say you’re trying to sell me a fitness product.

If you’re an amateur, you’ll tell me you have a way for me to get in shape. If you’re better, then you have a way for me to lose a few pounds.

But that’s not what I want. I don’t want to get in shape. I want a deeper emotional benefit. I want to go on the beach, take my t-shirt off and all the girls to stare at me, some to even smile. I want their boyfriends to be upset because they’re more interested in me than them. I want to feel validated and special and to have people approach me. Click Here To Read More!

• • •

How I’ve Stopped Worrying About Results And Started Loving Copywriting


In the past, as a direct response copywriter I used to worry almost every day.

  • What if my client does not like my work?
  • What if it bombs?
  • What if I’ve missed some errors there?
  • What if I could have done a better job?
  • What if I don’t get paid?

For this reason, I have grey hair. I’m 27.

For all intents and purposes, my intentions were good. I expected a lot from me. I have an A type personality and I’m not patient with other people’s mistake … especially mine.

However, eventually I’ve discovered that worrying about the results that your work produces is the most useless and soul destroying activity you can engage in. Why?

Think about it for a second. I post this. Can I force you to read it? To like it? To comment on it? No. I don’t control this. This is not Orwell’s 1984. I don’t have a mind controlling device. All I can do is do my best. Is to write, post and see what happens. Click Here To Read More!

• • •

Why It Pays To Be A Bad Boy When Selling Through Copywriting …


Imagine that you’re buying a weight loss product. Which one of these two benefits make more sense to you?

“You’ll receive a holistic solution that will balance your body so your body will automatically burn more calories”.

OR …

“I’m going to teach you a five minute technique that allows you lose weight even when you sleep, by burning calories 24 hours a day, seven days a week”.

The first example is what most copywriters would use. It sounds fancy, it makes the product owner say “yes, yes, that’s true, I like how this makes my product appear” and … it is completely useless. Click Here To Read More!

• • •

Here’s What It Really Takes To Succeed As A Copywriter …


I have a feeling that most glamorize the life of a copywriter or a marketing consultant. After all, how hard is it to sit at home, with a computer in front of you and write? You can do this in your underwear, you can take a break whenever you want, you can even sit with a can of beer in front of you and sip between writing headlines.

Well … it’s not really like that.

It takes a lot more effort, focus and generally, drive than you’d need in a position of employment. This is because while a boss will pay you no matter what, as a copywriter you eat what you hunt. Yes, you generally do a lot better and you have a lot more freedom in your lifestyle, but you are also required a lot more. Click Here To Read More!

• • •
1 2 3 7