April 22, 2018
I’m going on a bit of a rant today.
You see, most copywriters do suck … and suck hard. Investing in most copywriters is just draining money down the toilet. You have better chances making sales by copying a letter of your competitor and changing a few details than 80% of all people out there.
The sad part is that some of them charge $100 for a sales letter … while others charge $1000 and even $2500. Since it’s hard to make the difference between what works and what doesn’t if you’re not an experienced buyer, way too many people fall into the trap of hiring someone they like and get zero ROI on their investment.