Why You Shouldn’t Offer Discounts In Your Marketing Materials

From the desk of Razvan Rogoz,

When I was a kid, I didn’t receive a lot of disposable income. Most of the clothes I’ve bought were from local stores or bazars. Yet, there was one store which offered some good discounts. Almost everything was 50 – 60 – 70% discounted. If you bought for $100, you would pay only $50.

So each time there was a major sale, I would buy from them. The problem was that the discounts were so big that it trained me to wait for them. It made no sense for me to purchase anything but the one weekend per month when it was discounted. Years later, I’ve realized that I wasn’t the only one who did this. This store was full during the sale period, empty during the rest so right now, the discounts are year long. They’ve killed their profit margin by giving too many discounts and training their marketplace to wait for them. Click Here To Read More!

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How Understanding Your Marketplace Is More Important Than Persuasion.

From the desk of Razvan Rogoz,

In the last months, almost every single person I’ve meet interested in my services asked me the same thing “how long does it take you to write 1000 words?”. He may also ask me “what is your rate for 1000 words”.

Then I go into a long explanation – it takes me 30 minutes to write those 1000 words and about 10 hours to do the research to know how to make those 1000 words effective. At this moment, the other person usually loses interest and has no interest in hearing me that a sales letter is made to fit a specific challenge and not a one size fits all solution. Click Here To Read More!

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Here Are Five Questions To Ask Yourself Before You Write Your Next Sales Letter.

Hello,

Experience taught me that the worst thing to do when starting a copywriting project is to write. Two things can happen. You either have to rewrite everything because nothing is actually a market match or you end up not making sales, which will lead to you rewriting everything. It’s either wasted time or wasted time and wasted traffic.

Now don’t get me wrong – I’m not saying that you should fall into a paralysis of analysis and delay writing as much as possible. No. It’s just that without getting clear on what you’re trying to transmit, the letter is likely to fail. The letter may fail even if you get clear on these things, that’s true, but you’ll have a far better chance of succeeding. Click Here To Read More!

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Qualify Your Marketplace Through The Content You’re Providing.

From the desk of Razvan Rogoz,

The information publishing field is not made equal. Right now, there are books in the self-improvement field for people who never read something like that before or are very skeptical. At the same time, there are books that contain complex frameworks which are hard to understand if you haven’t invested a lot of time and money in the past.

In the investment field, there are people who are just discovering how to read a chart. On the other hand, there are folks who are looking for complex strategies designed to give them an edge in the marketplace. Click Here To Read More!

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Proof Requirements In The Context Of Your Prospect’s Sophistication Level.

From the desk of Razvan Rogoz,

I’ve noticed an interesting trend. Online marketing follows the same approach as the movie industry. You see, there is a basic rule in movie making. The bigger your audience is, the more you will earn. So movies are made to have a mass appeal. This can be done by reducing violence (therefore having a lower rating) but generally, appealing to the lowest common dominator.

This is why you don’t see a lot of complex movies nowadays. The people who want complex, thought provoking movies are maybe 10% of the entire audience. The other 90% prefers pure emotion and to have fun, instead to ask questions. Plus, a ticket is a ticket and everyone pays the same. All things being equal, nine million people watching a movie filled with cliches and where you have to leave your brain at the door is nine times better than one million people watching a complex, philosophical movie. Click Here To Read More!

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Applying Lean To Your Next Information Product

From the desk of Razvan Rogoz,

Lean methodology is something every entrepreneur should learn.

You shouldn’t be allowed to register a company (or worse, receive your first seed of funding) until you have read this book. While it is not applicable to every field and every type of project, knowing what it is will give you a major advantage in your entrepreneurial venture. Plus, it works quite well on online businesses too.

You see, most entrepreneurs have a “1.0” release in mind. This usually means a complete, market ready product. If this is a piece of software, it is a stable, bug free, feature rich package. If this is a course, you’re talking here about all the videos, the PDFs and the membership site behind it. Click Here To Read More!

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How To Become A Great Copywriter Fast.

From the desk of Razvan Rogoz,

How are you? How’s your day?

Today I’d like to answer a question that I get a lot. This is “how do I learn to be a copywriter” or “how do I learn to write as persuasive as you do?”.

As you may or may not know, I’m also a copywriting coach. I haven’t had that many students but I’ve served a few in one on one coaching, long term. My job was to help them become top copywriters in a short period, either for writing copy for their own products or to do this as freelancers. Click Here To Read More!

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The Reason Why Undercutting Your Prices Doesn’t Work

From the desk of Razvan Rogoz,

How are you? Are you kicking ass? Are you having great day? Mine surely is great. I’ve just finished my morning routine, during which I’ve got some great ideas (including a grid based goal setting approach) and some general life improvement ideas from Brian Tracy.

Today’s post is about copywriting but before this, let me cover something. All my life I had a very heated love / hate relationship with to-do lists. I always thought that a new piece of software can help me become more productive. I’ve tried GTD, I’ve tried Stephen Covey, I’ve spent hundreds of dollars in planners and software and more. Click Here To Read More!

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Why Your Customer’s “Journey Of Trust” Matters In The Buying Process

From the desk of Razvan Rogoz,

In my last post, I have made it clear that holding to customers is always a superior strategy to getting new customers, as lead generation comes with a cost. In this post, I am taking the post important concept from the article – progression of trust and I’m developing it.

Can you tell me what trust is? It is hard to define. It is an intangible, like happiness. Trust in my words can be defined as the willingness to accept that what another person is true. We rarely think about it in an analytical manner and yet, trust, the concept of trust is one of the things that makes the world go round. Click Here To Read More!

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How Many Customers Do You Keep?

From the desk of Razvan Rogoz,

I’m currently waiting for customer support. I’m trying to get into contact with a leading financial provider, because they’ve shipped my debit card to a wrong address. I’ve been waiting for 30 minutes and I have 20 minutes remaining. The level of frustration I’m experiencing now made me want to share a very important lesson from my experience as a copywriter.

I’ve been in the position to work with amazing customers, businesses and people. In the first month, it was okay. In the second month, it was okay. Then, ironically, the better the relationship was, the less I was invested in it. If in the past I used to reply to emails within hours, I started replying in days or not replying at all. If deadlines were sacred for me, I’ve started missing them, not by days but by weeks. Click Here To Read More!

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