Why Persuasion Matters.

From the desk of Razvan Rogoz
Dear friend,

Persuasion.

This simple word will make some people feel sick in their stomach. It has a bad connotation. A really bad one. When you think of persuasion and it’s logical extension – a persuader, you think of someone evil. That salesman who is simply not leaving you alone. Wall Street brokers and so on.

But persuasion is a part of life. Virtually everything we do is persuasion.

I have a book next to my bed. It’s called “To sell is human” by Daniel Pink. And this book made me realize something. Like it or not, to succeed in life, you are in the persuasion game. Click Here To Read More!

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Subjective Vs. Objective Truth In Marketing

From the desk of Razvan Rogoz
Dear friend,

There is a concept known in IM (Internet Marketing) as information overload. This is when you study so much that you do not know what works anymore or you are simply caught in a paralysis of analysis.

The solution to this problem is simple. In IM and in life (as in reality) there is the concept of subjective truth and objective truth.

Subjective truth is what you consider to work based on what you know, a combination of your knowledge and emotions.

Objective truth is what it is proven to work as a consequence of putting it to practice. Therefore, if you were to cold call, a subjective truth would be that nine out of ten people will reject you. An objective truth would prove otherwise as in they may not buy from you, but you will still not face the brutal reality of everyone rejecting you. Click Here To Read More!

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Features & Benefits

From the desk of Razvan Rogoz
Dear friend,

There is a slight confusion between features and benefits. These two concepts are the building block of sales copy and persuasion in general.

A feature is the physical aspect. The benefit is what it does.

Feature: Word processor
Benefit: It allows you to write your thesis

Feature: Wordpres
Benefit: It allows you to have beautiful sites without any HTML knowledge.

Feature: Glass
Benefit: It allows you to drink water from it.

Both features and benefits are required when you are trying to sell. The feature is the “thing that makes it happen” while the benefit is “what happens as a consequence”. Click Here To Read More!

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How Does Happiness Work In The Mrkt Process?

From the desk of Razvan Rogoz
Dear friend,

What does happiness has to do with marketing?

For starters, people buy things that will make them happy.

People will buy what they want, not what they need. If you or me would resume to only what we need, we would only have a cave, a fire, a women and a piece of meat.

So, by default, the companies who can sell products that will make people happy are the companies who will make the most money. Do you want a simple example? Apple with their iPhone 4 vs. any other phone company. The iPhone 4 is not the more advanced, or the cheapest gadget around. However, it’s the gadget that can deliver happiness easiest. It’s the gadget that is suitable for work, play, chatting. On the other side, we have ultra powerful phones but which are hard to use, lack the user experience of the iPhone and tend to go to the tech side just a little too much. Click Here To Read More!

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2011: The End Of Old-School Copywriting

From the desk of Razvan Rogoz
Dear friend,

For a long time, I’ve made the classic error of thinking that copywriting is about creativity and writing. I’ve followed the old advice of writing sales letters by hand. I’ve read tens of swipe files. And I’ve done all of this with the purpose of writing like John Carlton or Clayton Makepeace.

I’ve recently discovered that copywriting is not so much about writing. Actually, only 20% is the writing phase. Instead, copywriting is listening to your marketplace, understanding their thought process and language, putting everything in a logical sales process and editing. Click Here To Read More!

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Book Review: The E-Myth Revisited by Michael Gerber

From the desk of Razvan Rogoz
Dear friend,

The E-Myth by Michael Gerber is the only book you must read before starting a new business. I have finished it today and it provided me not just with an essential framework and mindset for my own business, but also a framework for my own life.

In order to understand what this book is about, let’s consider you are a CPA. Your boss is making your life a living hell, you are not paid enough for how much you work and you consider that you could do far better. You feel that you are at the end of your road (and patience). Instead of going with an AK 47 and showing him who’s the boss, you start your own business. Click Here To Read More!

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Book Review: Dale Carnegie – How To Win Friends And Influence People

From the desk of Razvan Rogoz
Dear friend,

Needless to say, even if this book is 74 years old, the principles found inside of its pages are timeless. Proof of this fact can be found in the 860 review on Amazon.com with an average rating of 4.6 out of 5 stars.

It is in top 5000 on Amazon.com, with a rank of 2107. While most advice is common sense, you don’t need the newest research to be successful in life. Most of the time, simple actions like smiling or showing empathy can get you the business deal, seduce someone or simply turn your life into a more positive scenario. Click Here To Read More!

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How To Seduce Your Prospects Using Eight Different Types Of Bullets

From the desk of Razvan Rogoz
Dear friend,

If you have gained any real world experience as a marketer, then you know for sure that creating bullets (also called fascinations) is a must-have skill.

Sometimes bullets will make the sale alone for you … raising the emotional temperature (and tickling his greed glands) until the boiling point is reached … while other times is the perfect structure towards a persuasive argument.

In the next paragraphs, you’ll find out 8 bullets types (with examples), that can transform even the inexperienced and immature copywriter into a power-selling machine. Click Here To Read More!

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