October 15, 2013
From the desk of Razvan Rogoz
What makes a good copywriter?
To be honest, it is not his ability to write. Yes, words are important. Words are damn important. It’s a vehicle to get your ideas and message across. But there is something more important than that. That is emotional intelligence.
What do I mean by emotional intelligence? The ability to understand how people function and most importantly, how you function. A copywriter is similar to a hacker. He must break into a system and change something. He must get his attention, resolve his objections, make him desire his products and finally, get the client to take action.