October 14, 2013
From the desk of Razvan Rogoz
This simple word will make some people feel sick in their stomach. It has a bad connotation. A really bad one. When you think of persuasion and it’s logical extension – a persuader, you think of someone evil. That salesman who is simply not leaving you alone. Wall Street brokers and so on.
But persuasion is a part of life. Virtually everything we do is persuasion.
I have a book next to my bed. It’s called “To sell is human” by Daniel Pink. And this book made me realize something. Like it or not, to succeed in life, you are in the persuasion game.