Why Copywriting Is Like Judo, Not Like Kung-Fu

Howdy,

I feel the need to confess (to) something.

I’ve read many copywriting books. I estimate about 60 – 70 so far. I do this because I love to learn. I know that some of the best copywriters in the world don’t read that much but this is my fix. Some people take drugs, others sleep with random strangers in Vegas while I read self-improvement and business books.

Yet, while I’ve educated myself considerably on the topic, I’ve failed many times. When I’ve failed, I’ve blamed the marketplace, I’ve blamed the product or I’ve blamed the other person. And if you were in my place and if you had dealt with some of the products that I’ve tried to sell, you’d agree with this. Click Here To Read More!

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People Are Irrational In Their Buying Decision … And The Only Thing You Can Do About It Is To Embrace It.

From the desk of Razvan Rogoz,

Most people do not take decisions that make sense.

It is said that 95% of any group will take decisions because it sounds nice, it feels right or the outcome that may come out of that decision looks good. All are emotional estimations.

On a more technical level, it is about the tone of voice your self-talk (inner voice) is using when thinking about this / the feelings it triggers in your body based on your map of beliefs or the pictures you imagine in your mind.

The other 5% are said to be overly analytical type that take data driven decisions, similar to how an accountant would balance a budget. Click Here To Read More!

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Common Sense Will Take You A Long Way In Copywriting.

From the desk of Razvan Rogoz,

The biggest danger with most copywriters is not their lack of skill. It is their lack of common sense. I have worked with copywriters who are technically savvy, who know 49 ways to write a bullet and who can tell you 15 formulas for writing headlines and yet, don’t understand basic facts about human nature.

Usually these people are very heavy on intellect (book smarts) but very light on life experience. They are the nerds of yesterday transformed into the professionals of today. Now, don’t get me wrong, I’m a geek too. The problem is that while you can be a great geek and succeed in engineering or IT or any other field (Elon Musk can be considered a geek after all), geeks don’t really succeed in sales. Click Here To Read More!

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How Understanding Your Marketplace Is More Important Than Persuasion.

From the desk of Razvan Rogoz,

In the last months, almost every single person I’ve meet interested in my services asked me the same thing “how long does it take you to write 1000 words?”. He may also ask me “what is your rate for 1000 words”.

Then I go into a long explanation – it takes me 30 minutes to write those 1000 words and about 10 hours to do the research to know how to make those 1000 words effective. At this moment, the other person usually loses interest and has no interest in hearing me that a sales letter is made to fit a specific challenge and not a one size fits all solution. Click Here To Read More!

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Qualify Your Marketplace Through The Content You’re Providing.

From the desk of Razvan Rogoz,

The information publishing field is not made equal. Right now, there are books in the self-improvement field for people who never read something like that before or are very skeptical. At the same time, there are books that contain complex frameworks which are hard to understand if you haven’t invested a lot of time and money in the past.

In the investment field, there are people who are just discovering how to read a chart. On the other hand, there are folks who are looking for complex strategies designed to give them an edge in the marketplace. Click Here To Read More!

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How To Position Yourself In An Authentic Manner.

From the desk of Razvan Rogoz
Dear friend,

When it comes to launching your products or services, there are two schools of thoughts. The first one is follow your passion, doing exactly what you feel like doing. The second one is to come with a highly specialized positioning, something that nobody in the market is offering. Neither are true or very valuable, as I’m going to explain below.

Let’s start with the most common advice – follow your passion. This is a good advice. The reason I’m in this niche now, helping self-improvement entrepreneurs is my decision to follow my passion first even if I’m in a less profitable market compared to before. However, your passion must provide commercial value to your marketplace. If your passion is something that nobody is willing to buy, then you have an hobby but not a business. You know what is another passion of mine? Video game development. I am not very keen on playing video games but I enjoy coding and building interactive stories through video games. However, as my skills are not at the level where I can do this competitively, it is just a hobby and not a business.

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Make Your Customers Happy. Don’t Worry About The Others.

Dear reader,

I’ve got a problem with most self-improvement marketers and digital marketers in general. They’re playing it safe. They don’t want to offend their marketplace. They feel like if they’d promote more aggressive, people would be mad.

I think, in all honesty, that this is stupid. The people who need your stuff and who want to buy are happy to hear from you. You can mail them ten times a day. Believe me, when I’m on a mailing list that is of actual interest to me, I’m reading all the emails that are being sent. I’m looking forward to them. I’m saying to myself “I wonder what this guy sent me this time”. I don’t care I’m being mailed twice or three times a day. I’m his ideal prospect and that’s what you should target.

Look, let’s get something clear. When you’re launching something, be it a service or a product, you’ll get four categories of people. The first category are your ideal prospects. They want to buy. They know that they need your stuff. They’re very close to pressing the “Buy Now” button and they’re going to press it, either on your site or your competitor.

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Selling Involves The Risk Of Some People Disliking You

From the desk of Razvan Rogoz
Dear friend,

I’ve met my fair share of authors and trainers in the self-development niche. Most were copywriting customers. In one case, I’ve dated a young lady owning such a company. These people come from all walks of life. Some are established entrepreneurs who want to make a difference. Others have no track-record whatsoever but decided to make a career as a personal coach.

In the photo above, I was just returning from a free seminar where the content was amazing but the speaker had zero skills in actually selling. You’ll see in a second why this is the most important message you’ll have to read.

I’m okay with both options. While my coaches and trainers have always been people who have walked the talked and their own life was a perfect example of what they were preaching, anyone has a chance to make it big into the self-improvement field.

Background doesn’t make a big difference or a difference at all. What does make a huge difference is how they see themselves. All successful ones sold with confidence and conviction. All unsuccessful ones sold from their heels. This means that they were scared in pushing for the sale and rather sell from a place of uncertainty and insecurity.

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Don’t Hope That Someone Will Buy. Sell Instead.

From the desk of Razvan Rogoz
Dear friend,

I have took this photo in Hong Kong.

It is an amazing place. What is even more amazing is that this place was built in a deliberate and strategic manner. Nobody found oil here. For all intents and purposes, when the British took the island, it was just a barren rock. Now, it is one of the Asian Tigers, one of the most powerful economic forces in East Asia.

I’m saying this because too many self-improvement authors and especially coaches use hope as a strategy. I have done this too as a copywriter. I have created hundreds of articles on my old blog and I have gave all of them for free. I have developed tens of eBooks and I haven’t charged for a single one of them. I gave my time for free, to anyone who needed some advice and people rarely bought anything.

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Your Customer Wants To Take The Easy Way Out

From the desk of Razvan Rogoz
Dear friend,

This is a very delicious cake. My girlfriend bought it today for me.

She’s such a sweetheart.

It is delicious. It has been months since we’ve both ate anything sweet. It is mouth-watering.

Why am I’m showing you this?

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